PEDIGREE® Brand Uses New Facebook Camera Effects Platform To Raise Awareness For Pet Adoption


FRANKLIN, Tennessee., October 9, 2017 / PRNewswire / – National Adopt a Shelter Dog Month kicked off in October and to help raise awareness, the PEDIGREE® brand has partnered with Facebook to launch a custom camera effect that’s now live. As one of the first brands to launch a personalized camera effect, the PEDIGREE® brand uses this technology to amplify the message behind its global FEED THE GOOD ™ campaign – that dogs make us better people and that all dogs deserve love forever. residence.

Consumers who want to use the PEDIGREE® Camera Effect will find a variety of fun dog face overlays, along with information about adoptable dogs in their area. In addition to promoting adoption through creative design, the PEDIGREE® brand will also give back to dogs in need with this new campaign.

“The new PEDIGREE® Facebook camera effect is not only fun and entertaining, but it also supports pet adoption, a cause that is at the heart of our brand,” said Elizabeth barrett, PEDIGREE® brand manager. “We’re constantly looking for ways to stay relevant when talking to consumers, and this digital format conveys our adoption message in ways that are both unexpected and impactful. We want consumers to take selfies with the doggy face overlays. to help educate dogs in need of a forever home. “

The PEDIGREE® branded Facebook camera effect – created by BBDO New York – allows users to choose from multiple dog breeds to overlay on their selfie. The technology then takes it one step further by showing a real adoptable dog of a similar breed nearby, with the help of All legs, an online resource that connects pet parents with a dog at a nearby shelter. The highly shareable filter combines camera technology with a cause to help dog-loving users find their potential new furry best friend.

By creating this Facebook camera effect as an extension of the FEED THE GOOD ™ campaign, the PEDIGREE® brand is reminding consumers of the joy that dogs and humans can bring to each other, as well as the many puppies in need of a home. forever.

For more information on the PEDIGREE® brand, visit You can also find us on, and YouTube / PedigreeBrand.

About the PEDIGREE® brand

PEDIGREE® Brand is the number one dog food and treat brand in the world, feeding more dogs than any other brand. The PEDIGREE® brand offers a wide variety of products and formats for dogs at all stages of life. The PEDIGREE® brand is founded on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit

About Mars Petcare

Mars Petcare US is the US operation of the world’s largest pet care company within the privately held Mars, Incorporated. Mars Petcare US produces some of the world’s most popular pet care brands including PEDIGREE® Pet Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS ™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES ™ Dental Chews and PILL POCKETS ™ Treats, NUTRO ™ Pet Food, EUKANUBA ™ Pet Food and TEMPTATIONS ™ Treats for Cats, as well as proprietary branded products for some of the major US retailers. Franklin, Tennessee., more than 3,700 Mars Petcare associates in the United States manufacture, sell and distribute its high-quality pet foods from 20 manufacturing plants located in communities across the United States. For more information, please visit

® / ™ Trademarks © Mars, Incorporated 2017. Other trademarks are the property of their respective owners.


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