Instagram is seriously on its game right now, and it’s showing no signs of slowing down. Over the past month, the photo-sharing giant has offered its users ways to interact on the app with rainbow-colored Pride features and personalized mentions, as well as the highly anticipated IGTV console. Now three new game-changing features are here, and they’re even better than I expected. One of them is a camera effect made by a popular singer. In reality, Ariana Grande’s Instagram Camera Effect Is Designed By Her, and it will make your story so glamorous with some serious “No Tears Left To Cry” inspiration.
On May 1, Instagram first announced that it was going to roll out Video chat, theme channels in Explorer, and camera effects (my favorite). The company released the features on Tuesday, June 26, and now that they’re available, you can add silly effects or glamorous filters created by your favorite accounts to your story. The social media app revealed that Android and iOS users can now play with the cool features of Lens designed by Ariana Grande, Buzzfeed, Liza Koshy, Baby Ariel and the NBA, according to a press release. There is literally something for everyone.
Here’s how to access the new camera effects. The easiest thing to do is follow the accounts, and the new effects will automatically appear when you access your camera, according to Instagram. All you have to do is hit the “face” button in the lower right corner, and you have a fun lens to experiment with. If your feed is already too crowded and you don’t want to see content from those accounts, you can still try out the new effects without being a follower. Just select the effect you want to try and then add it to your Instagram camera.
The Ariana Grande camera effect is currently my favorite option with sound The music video for “No Tear Left To Cry” prism effects, and it rightly fell on the pop singer’s birthday. (Plus, who doesn’t want to borrow some of their newly engaged and adored sparkle?). However, you will soon have even more choices to try. In the press release, the app promises, “This is just the start. We’re excited to bring new effects from more of your favorite Instagram accounts soon.” Considering Ariana Grande and her fiance, Pete Davidson, have made no secret of how crazy they are for each other with all the loving comments on Instagram, the SNL Will the comedian debut with his own goal in the future? I do not exclude it.
In addition to the all new camera lens effects, Instagram also organizes your Explore the page with thematic channels that are tailored to your interests. Now when you click Explore, your custom channels will be organized at the top. It even includes a personalized “For you” section. You can browse through the different channels and hashtags, or “Mute” a topic to no longer see that channel at the top. Just like when you “cut” an account, you can choose to cancel the action at any time.
Meanwhile, the highly anticipated video chat feature allows you to connect with your friends by real-time video through direct message. To start chatting, open any chat thread in your private messages and select the new camera icon in the right corner. Get ready to say goodbye to FOMO, as you can video chat with up to four people at a time by simply selecting the camera button in a group chat thread. Moreover, the camera icon will turn blue if your friends are video chatting in a group chat thread, and it’s so easy to join just by tapping the camera icon.
Instagram’s new features are available starting Tuesday, June 26, so users can literally jump in and start channeling Ariana Grande as soon as possible. With even more camera effects in the works, I’ll stay tuned for the fun lenses coming to the app soon.